LABEL PROFILE

Ultra Records

Artists:MK, фрози, Benny Benassi, Gordo·501 releases tracked ·Latest: Let It Go (feat. Nevve)

Ultra Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Music Group. It is also known as Ultra Music and Payday.

Within its roster and releases, Ultra Records is associated with electronic and dance-oriented music, reflected in artists such as MK, Benny Benassi, Gordo, DVBBS, and Monolink. The label’s catalog also extends into adjacent pop and crossover territory, illustrated by acts like Icona Pop and Tommy Genesis, alongside artists including фрози.

Ultra Records operates under the Sony Music Entertainment umbrella, positioning it within a major-label structure while maintaining an identity tied to club and electronic music culture. The label’s alternate names, Ultra Music and Payday, are used in connection with its activities and branding.

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