Counter Records

Counter Records is a United States record label that operates as a sublabel of Ninja Tune. Its catalogue is associated with contemporary electronic music, with releases spanning house and adjacent club-oriented styles alongside more song-led electronic pop. The label’s public-facing identity is tied to an international roster rather than a single local scene, reflecting Ninja Tune’s broader profile in electronic and independent music.

Among the artists linked with Counter Records are Poolside and Roosevelt, whose work sits at the intersection of dance music and melodic songwriting, and LP Giobbi, whose output reflects modern house and DJ culture. The label has also released music by emerging and cross-genre acts such as 49th & Main, nimino, Carlita, Nohr, and Rules, indicating an emphasis on current electronic production and club-ready releases alongside accessible, vocal-forward material.

The label maintains an official web presence at counterrecords.com. Beyond its relationship to Ninja Tune, no additional verified founding details are provided in the available context.