bitbird

bitbird (stylised as bitbird) is an independent record label and creative company founded in 2014 by Dutch producer and artist Sander van Dijck, known as San Holo. Based in The Hague, Netherlands, the label presents itself as artist-focused and broadly genre-agnostic, built around the idea of supporting “good, emotional music” rather than operating within a single stylistic lane.

The label is jointly run by van Dijck’s manager Budi Voogt and van Dijck’s longtime friend and associate Thorwald van den Akker, who is credited as bitbird’s creative director and co-founder. In its stated mission, bitbird emphasizes providing artists with a support system that enables full creative expression, alongside an internal commitment to being “the most fair and honest label there is.” These principles frame the label’s identity as much as any particular sound, positioning bitbird as a home for releases that prioritize emotional tone and individuality across electronic and adjacent contemporary forms.

bitbird’s roster and associated artists reflect that open-ended approach. Artists such as Col3man, KLAXX, Sam Day, Molly Otto, Raar, AMNES, Eyezic, and Tej are among the names linked with the label, illustrating its role as a platform for a range of emerging and developing acts rather than a narrowly defined imprint. With its base in The Hague and leadership tied closely to San Holo’s wider creative circle, bitbird operates as both a label and a broader creative project, organized around artist development, visual direction, and a stated emphasis on fairness and transparency in label-artist relationships.