NAFF

NAFF is a Canadian record label run by Francis Latreille and Adam Feingold. The label’s profile is closely tied to the work of its two operators, and its public identity is shaped through the artists it releases and supports.

Across its output, NAFF is associated with a contemporary club and electronic music context, reflected in the roster of producers and DJs connected to the label. Artists such as Priori and ROZA point to a sound rooted in modern dance-floor production, while names including Car Culture, Physical Therapy, and Maara indicate an openness to adjacent strains of club music and electronic experimentation. The label’s catalog also includes work by Cousin, Ben Bondy, and OK EG, reinforcing a focus on current electronic artists rather than legacy reissues or archival projects.

Beyond its Canadian base, NAFF’s reach is suggested by the range of artists linked to it, spanning different scenes within electronic music. Rather than presenting itself around a single signature act, the label is defined by curation: a platform for producers working in club-oriented forms and related electronic styles. Information about the label’s founding date, origin story, or broader organizational structure is not publicly specified in the available sources.