AD 93

AD 93 is a London record label run by Nic Tasker. It was formerly known as Whities, and operates under its current name as AD 93. The label’s public presence is centered on its own website, ad93.ltd, and it is associated with a distinct visual identity through art direction by Alex McCullough.

The label’s catalogue is closely linked to contemporary experimental and left-field electronic music, with releases that move between club-rooted forms and more abstract, hybrid approaches. Its roster and collaborations reflect an interest in artists working at the edges of techno, bass music, post-punk-informed electronics, and exploratory song forms, often emphasizing texture, rhythm, and sound design over conventional genre boundaries.

Among the artists connected with AD 93 are James K and Shackleton, whose work aligns with the label’s interest in atmospheric, rhythmically intricate electronic music. The label has also released music by Moin and Quade, projects that point toward a broader remit that can include band-oriented experimentation and guitar-adjacent structures alongside electronic production. Valentina Magaletti and Martha Skye Murphy further illustrate this range, bringing in approaches shaped by percussion, performance, and songwriting as well as studio manipulation.

AD 93’s artist list also includes El Hardwick and Zongamin, names that underscore the label’s openness to different generations and strands of underground music. Across these releases, the label is identified less by a single style than by a consistent curatorial sensibility, pairing forward-leaning production with a strong emphasis on presentation and design.