Hooversound Recordings

Hooversound Recordings is a London, United Kingdom record label run by SHERELLE and NAINA. Closely associated with the musical worlds the two artists inhabit, the label’s identity is reflected in a roster that draws from contemporary club and electronic music, with releases connected to fast, percussive styles and DJ-focused production.

The label’s catalogue is often framed through the work of its founders. SHERELLE’s presence as an artist and curator is central to Hooversound’s profile, and NAINA’s role in running the imprint places her both behind the scenes and within its creative orbit. Alongside their own output, Hooversound has issued music by artists such as Deft, Manni Dee, and Slinki, signalling an interest in producers whose work sits at the harder-edged end of UK and international club music.

Hooversound’s releases also include artists like Drumskull, Prayer, and Pouty’s Rage, names that further underline the label’s emphasis on rhythmic intensity and functional dancefloor tracks. In this context, the label operates as a platform for a particular strain of modern electronic music that is shaped by DJ culture and the energy of London’s club ecosystem, while remaining open to a wider network of producers working in adjacent scenes.

Beyond its base in London and the involvement of SHERELLE and NAINA, publicly available details in the provided context do not specify a founding date or a broader origin story. The imprint is best understood through the curatorial through-line of its founders and the artists it has chosen to release, which collectively outline Hooversound Recordings as a focused, contemporary label rooted in UK club music.