Positiva
UK label founded by Nick Halkes in 1993, following EMI's approach due to his accomplishments at XL Recordings. Other team members included Jason Ellis as director, Dave Lambert in A&R, and Kevin Robinson in promotions.
Originally launched as a house label, it later shifted focus to more mainstream dance music.
The Positiva label has been operating under Virgin EMI Records since 2012 following Universal Music's acquisition of EMI.
As of 2017, the Positiva trademark is directly owned by EMI (IP) Ltd., an intellectual property holding company managed by EMI Group Ltd.
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