Positiva

Positiva is a United Kingdom record label associated with dance music, first established as a house-focused imprint and later oriented toward more mainstream dance releases. It was set up by Nick Halkes in 1993 after EMI approached him following his success at XL Recordings. Early staff included Jason Ellis as director, Dave Lambert in A&R, and Kevin Robinson in promotions, reflecting a structure geared toward developing and marketing club-oriented records.

Over time, Positiva’s identity broadened beyond its early house remit to cover a wider, more commercial spectrum of dance music. Artists linked with the label include Sub Focus, Jonas Blue, Gorgon City, K Motionz, Martin Solveig, SG Lewis, Morgan Seatree, and bbyclose, a roster that points to a mix of electronic producers and crossover dance acts rather than a single narrowly defined subgenre.

In corporate terms, Positiva has operated under Virgin EMI Records since 2012, following Universal Music’s acquisition of EMI. The label’s trademark ownership has also been associated with EMI entities in later years. Positiva maintains a profile as a UK dance imprint with a history rooted in 1990s club music and a later emphasis on mainstream dance releases.

Separate from the label’s history, the only available Wikipedia context provided relates to British singer and songwriter Shahin Badar, who is best known for her vocals on The Prodigy’s 1997 single “Smack My Bitch Up,” a release described as going platinum. No direct connection between Badar and Positiva is stated in the supplied material.