pgLang

pgLang (stylized as PGLang) is an American independent, multidisciplinary creative communications company centered on music and visual media production. Headquartered in Los Angeles, it operates across multiple creative functions, encompassing a record label alongside production and publishing activities.

The company was founded in 2020 and is owned by Kendrick Lamar and Dave Free. Its work is positioned at the intersection of recorded music and visual media, reflecting an approach that treats releases and related production as part of a broader creative practice rather than a standalone label operation.

As a label-affiliated entity, pgLang is associated with artists including Kendrick Lamar, Baby Keem, Tanna Leone, and wHO izzE. These names are often cited in connection with the company’s music output, while its wider identity is defined by its role as a service and production company that supports and develops creative projects across formats.

pgLang has also been recognized in the advertising and communications field. It has won six Cannes Lions Awards, including the Special Award for Independent Agency of the Year – Craft in 2023, underscoring its profile beyond traditional record-label functions and aligning with its stated focus on both music and visual media production.