Malka Tuti

Malka Tuti is a record label founded by Asaf Samuel and Katzele, two of the founders of the Tel Aviv–based 84%Creativity collective. The label’s stated aim is to channel the founders’ shared ideas and tastes into a dedicated outlet for releases shaped by the influences they absorbed over time.

In its self-description, Malka Tuti frames its identity around an upbringing and musical education it characterizes as “provincial,” presenting that background as a source of independence rather than a limitation. The label emphasizes a lack of attachment to any single official musical culture or inherited tradition, and describes this distance as enabling a freer approach to combining different reference points into a personal fusion. This perspective functions as a guiding narrative for the label’s curatorial approach, positioning Malka Tuti as an extension of the founders’ broader activity within 84%Creativity and the Tel Aviv scene.

The label’s roster and associations reflect an interest in contemporary electronic and club-adjacent music, spanning producers and projects such as Ed Rain, Superpitcher, Nic Arizona, Fantastic Twins, Pilooski, and Andrei Rusu. Rather than presenting a single stylistic lane, these names suggest a catalogue oriented toward DJ culture and modern electronic production, consistent with the label’s emphasis on hybrid influences and individual taste. Malka Tuti’s public framing centers less on genre boundaries than on the sensibility behind its selections, aligning the label with a curator-led model in which releases are tied to the founders’ listening history and community roots.

Beyond its founding by Samuel and Katzele and its connection to 84%Creativity in Tel Aviv, further details about the label’s timeline, operations, or broader catalogue are not specified in the available context.