I'm A Cliché

I’m A Cliché is a record label managed by Benjamin Boguet, also known as Cosmo Vitelli. The label has been associated with Boguet’s work as an artist and curator, reflecting a perspective shaped by his own musical activities under the Cosmo Vitelli name.

According to available label information, I’m A Cliché originally operated from Boguet’s base in France and later relocated to Berlin. This shift places the label within two longstanding centers of European club culture, and it frames the project as one that has moved with its founder rather than being tied to a single local infrastructure.

Beyond its management and geographic trajectory, the provided context does not supply further verified details about the label’s founding date, release history, roster, or stylistic focus. As a result, any more specific account of its catalogue, signature sound, or associated artists cannot be stated here without additional sources.