Dirty Hit

Dirty Hit Limited is a British independent record label founded in February 2010 by Jamie Oborne, Chuck Waite, Brian Smith, and former England footballer Ugo Ehiogu. Based in London, the label has operated as a platform for contemporary guitar and pop-adjacent music, with a roster that spans indie rock, alternative pop, and closely related styles.

Since its founding, Dirty Hit has been associated with artist development and a curated approach to signing. Its catalogue and public profile reflect a focus on emerging and current acts rather than genre orthodoxy, bringing together artists whose work sits between band-driven indie and modern pop songwriting. The label’s releases have included projects by beabadoobee and Pale Waves, alongside newer names such as Been Stellar, King Isis, Saya Gray, Lava La Rue, and Skullcrusher, illustrating a roster that ranges from guitar-forward groups to left-of-centre pop and singer-songwriter material.

Dirty Hit’s operations expanded internationally in 2020, when the company added bases in Los Angeles, Sydney, and Tokyo. This growth positioned the label to work across multiple music markets while retaining its London headquarters and British identity. The label’s artist list also includes Bleachers, further indicating its engagement with alternative pop and indie-oriented projects beyond the UK.