2MR

2MR, short for 2 Mikes Records, is an electronic music label associated with Brooklyn. The name reflects its origins with two founders, Mike Simonetti and Mike Sniper, and the label has been operated by Adam Gerrard.

The label’s identity is rooted in contemporary electronic music, with a roster that points toward club-oriented and left-of-center dance sounds rather than a single narrow subgenre. Across its output, 2MR has been linked with artists whose work spans modern house and adjacent electronic styles, positioning the label as a home for producers and projects that sit comfortably between DJ culture and more song-driven electronic approaches.

Artists connected with 2MR include Axel Boman, whose presence signals an affinity for house and dancefloor-focused production, and Kedr Livanskiy, an artist widely associated with a distinctive strain of electronic pop and club music. The label has also released music by Skeleten and Ece Era, reinforcing its emphasis on current, internationally minded electronic sounds, and by Men Seni Suyemin and Divine Interface, further indicating a catalog that accommodates different tempos and aesthetics within the broader electronic field.

2MR maintains an online presence through its official website, 2mrecords.com. Beyond the basic outline of its founding and operation, publicly available context emphasizes the label’s Brooklyn association and its role as a platform for a varied set of electronic artists rather than detailing a specific founding narrative or mission statement.