Verzache

In 2014, Zach Farache was a teenager in his parents' Toronto basement, layering a Childish Gambino a cappella over Drake's "Pound Cake" in GarageBand. That mashup never went anywhere, but it lit something. He picked up a ukulele, started sampling his own playing over clean synths and lo-fi drums, and began uploading tracks to SoundCloud under his real name. By 2016, a track called "Charlie Brown" caught attention for the way it bridged acoustic warmth with electronic production. He would not know it then, but that instrumental would end up on Young Thug's 2021 album Punk, sampled on "Day Before," a collaboration with Mac Miller recorded the day before Miller's death in September 2018.

Farache had been playing guitar since he was ten, but producing was self-taught. His first EP under the Verzache name, D97, arrived in June 2017 on Majestic Casual Records. Six tracks of electronic music laced with acoustic guitar harmonies. It earned him a real SoundCloud following and set the template for what would come next: a sound that sits somewhere between bedroom pop, indie, and electronica, held together by his voice and an impulse toward emotional directness.

His 2018 single "Needs" changed the scale of everything. Released on Valentine's Day, the song's lo-fi fog and low-key melancholy made it one of the early viral sounds on TikTok in 2019, boosted by creators like Charli D'Amelio. It has since amassed over 120 million streams on Spotify alone. His debut album, Thought Pool, followed later that year: eight songs, twenty-six minutes, no features. The project dealt in anxiety, overthinking, and relationship collapse, described by some outlets as "acoustic trap."

In March 2021, he released My Head is a Moshpit through Virgin Music, a sprawling 19-track record that served as a kind of autobiography of his early twenties. It covered mental health, failed relationships, and growing up in public. Tracks like "Messed Up" and "All I Need" anchored the album's emotional core. The New York Times had spotlighted one of his Brooklyn shows in March 2020, and by the time of the album's release he had accumulated over 300 million worldwide streams.

Farache has described his music as "indie pop, alternative pop, alternative hip-hop, stuff in that realm." The labels are less important than the consistency: since 2016 he has released music steadily, including singles like "Broke Mine" in 2022 and "Sinking" in 2025, which he said was about "the guilt of failing someone you care about, while barely holding your shit together." He has never chased a follow-up hit to "Needs." He has said he would rather put out music that is honest.